ABOUT US

Naveena Steel has set up the most technologically advanced greenfield project in the country: a steel melting and rerolling mill, with a capacity to produce 300,000 TPA of international standard steel rebars. Naveena Steel is the first of its kind in Pakistan to be powered by state-of-the-art European technology and Pakistan’s first Induction heater, producing the highest quality steel rebars with superior efficiency. Our European plant which consists of direct rolling technology is able to deliver 3 different grades of steel that is purer and stronger than ever, being used in many modern and unique architectural projects.

Over a short period of time, Naveena Steel has become the largest steel rebar distributor in Pakistan. With a strong dealership network across the country, we have partnered with leading industries, amassing a diverse client portfolio.

THE NAVEENA STEEL ADVANTAGE

At Naveena Steel, the promise of value is eminent. Here's what differentiates us from the crowd:

Naveena Steel, being a part of the Naveena Group, comes with a background of global standards of excellence, having achieved success in the international arena.
Bringing in the promise of sustainability and better quality products, Naveena Steel has introduced direct rolling technology with Induction Heater for the first time in Pakistan.
Naveena Steel is a greenfield project with the latest Italian Technology from Primetal Technologies Limited.
Bringing in the same culture and ethos we have adopted dealing with top brands such as Levis, Bershka, Zara, Pull & Bear.
Our competitive edge guarantees high productivity, cost efficiency and environmentally friendly processes.
Introducing Shipment tracking, Online Sales and Online applications as part of our Customer First strategy.
Introducing state of the art digital inverter technology through fibre optic communication systems (DiFOC) in our most advanced induction furnaces, enabling the company to produce better quality steel rebars with controlled yield.

VISION

Consistent with the values of the Naveena Group of Companies, Naveena Steel aims to be synonymous with ethical processes, cutting-edge technology and high productivity to benefit customers and make us partners in their growth. Naveena Steel aims to organize the steel sector and be integral in Pakistan's economic growth and prosperity by investing in people, communities and technology. The Company believes that profitability and stability are key to the success of any enterprise and can be achieved by embracing the highest standards of honesty and integrity.

MISSION

To lead Pakistan's steel industry by creating unparalleled value for our customers through responsible and innovative processes; and adding momentum to the country's growth and prosperity.

VALUES

Customer Focus

We believe in earning our customers' trust by understanding their needs, while providing them with unique products and services.

Integrity

We believe in honesty, transparency, rigorous compliance and regulatory benchmarks that set the highest bar for employee and consumer rights.

Passion

We believe nothing is impossible and that true growth is an outcome of setting and achieving higher goals so that we are not only leaders in our markets but champions of the industry.

Originality

We believe in pursuing innovation to identify new opportunities and build an organization that values and is dedicated to diversity.

Sustainability

We work tirelessly to preserve the health, safety and well-being of our employees and the community in which we operate — continuously minimizing our carbon footprint through reduced energy consumption, conservation of water by adopting novel reuse methods and achieving zero liquid discharge from the plant.

GROUP COMPANIES

Naveena Group is a rapidly expanding group of companies dedicated to the business of progress and sustainability. Initiated in 1971, the group's global footprint extends across denim, spinning, property development, steel and power industries.

With its advanced Continuous Casting Production Process, Naveena Steel is the first of its kind in Pakistan to be powered by this state-of-the-art equipment producing superior efficiency along with the highest quality steel rebars. Naveena Steel intends to transform Pakistan's steel industry, investing in cutting-edge Italian technology from Primetal Technologies Limited. We guarantee high productivity, cost efficiency and environment-friendly processes, giving us a competitive edge over existing set-ups.

1971

Naveena starts as a small embroidery plant

Naveena Exports incorporated

1989

1995

Naveena Knits Lahore established

Naveena Denim Mills (NDM) established

2003

2006

Naveena Denim Lahore (NDL) established

Naveena Spinning (Plant 1) established

2010

2013

Naveena Spinning (Plant 2) established

Naveena Developers established

2017

2019

Naveena Energy established to produce 50 MW wind power in Thatta, Sindh

Naveena Steel established, introducing the most advanced automated 2020 technology

2020

2022

Naveena Group started commercial operations of its 50 MW wind power project under the name Lakeside Energy

Naveena Denim Karachi established a garment unit

2025

NAVEENA Lakeside Energy

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NAVEENA Steel

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NAVEENA Developers

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NAVEENA Spinning

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