About Us

With a vast experience in exports, Naveena Group is one of the few companies which adhere to the global standards of excellence to achieve success on the international horizons. Having begun its journey in 1971, the group’s global footprint extends across Denim, Spinning, Property Development, Steel and Power.

We bring our knowledge and expertise to Naveena Steel, aiming to redefine quality standards, systems and procedures, and fulfil the infrastructural requirements of the country.

OUR STORY

On identifying a need to revamp the domestic steel industry, Naveena Steel set up the most technologically advanced greenfield project in the country: a steel melting and rerolling mill, with a capacity to produce 300,000 TPA of steel bars. Naveena Steel is the first of its kind in Pakistan to be powered by state-of-the-art European technology and Pakistan’s first Induction heater, producing the highest quality steel rebars with superior efficiency.

the naveena steel advantage

At Naveena Steel, the promise of value is eminent. Here’s what differentiates us from the crowd:

Naveena Steel, being a part of the Naveena Group, comes with a background of global standards of excellence, having achieved success in the international arena.

Bringing in the promise of sustainability and better quality products, Naveena Steel has introduced direct rolling technology with Induction Heater for the first time in Pakistan.

Naveena Steel is a greenfield project with the latest Italian Technology from Primetal Technologies Limited.

Bringing in the same culture and ethos we have adopted dealing with top brands such as Levis, Bershka, Zara, Pull & Bear.

Our competitive edge guarantees high productivity, cost efficiency and environmentally friendly processes.

Introducing Shipment tracking, Online Sales and Online applications as part of our Customer First strategy.

Introducing state of the art digital inverter technology through fibre optic communication systems (DiFOC) in our most advanced induction furnaces, enabling the company to produce better quality steel rebars with controlled yield.

Vision

Consistent with the values of the Naveena Group of Companies, Naveena Steel aims to be synonymous with ethical processes, cutting-edge technology and high productivity to benefit customers and make us partners in their growth. Naveena Steel aims to organize the steel sector and be integral in Pakistan’s economic growth and prosperity by investing in people, communities and technology. The Company moves forthwith the belief that profitability and stability are key to success of any enterprise and can be achieved by embracing the highest standards of honesty and integrity.

MISSION

To lead Pakistan’s steel industry by creating unparalleled value for our customers through responsible and innovative processes; and adding momentum to the country’s growth and prosperity.

Customer Focus

We believe in earning our customers’ trust by understanding their needs, while providing them with unique products and services.

Passion

We believe nothing is impossible and that true growth is an outcome of setting and achieving higher goals so that we are not only leaders in our markets but champions of the industry.

Sustainability

We work tirelessly to preserve the health, safety and well-being of our employees and the community in which we operate - continuously minimizing our carbon footprint.

Integrity

We believe in honesty, transparency, rigorous compliance and regulatory benchmarks that set the highest bar for employee and consumer rights.

Originality

We believe in pursuing innovation to identify new opportunities and build an organization that values and is dedicated to diversity.

GROUP COMPANIES

Naveena Group is a rapidly expanding group of companies dedicated to the business of progress and sustainability. Initiated in 1971, the group’s global footprint extends across denim, spinning, property development, steel and power industries.

With its advanced Continuous Casting Production Process, Naveena Steel is the first of its kind in Pakistan to be powered by this state-of-the-art equipment producing superior efficiency along with the highest quality steel rebars. Naveena Steel intends to transform Pakistan’s steel industry, investing in cutting-edge Italian technology from Primetal Technologies Limited. We guarantee high productivity, cost efficiency and environment-friendly processes, giving us a competitive edge over existing set-ups

Naveena Lakeside Energy

Committed to Pakistan’s growth, Naveena Group entered the renewable energy sector. Naveena Power is currently developing a 50MW Windmill Power project in Thatta, Sindh. The project costs USD 63.9 MN and will provide the cheapest electricity to the consumers at a price of US cents 4.7154/kwh from a platform of clean and green energy. The project is scheduled to launch by the end of 2021.

Naveena Power is actively pursuing other opportunities in the renewable energy sector to supplement Pakistan’s growing demand for clean energy.

Naveena Steel

Naveena Steel intends to transform Pakistan’s steel industry and has the most technologically advanced greenfield project in the country with a capacity to produce 300,000 TPA of steel bars at Port Qasim, Karachi.

Naveena Developers

Naveena Developers’ high-end residential and corporate projects raise the bar in the construction industry because of our construction and sustainability.

Naveena Spinning

Established in 2010, Naveena Spinning is equipped with a best in-class spinning setup capable of blending both natural and synthetic fibers. With an impressive product base of specialized yarn of preeminent quality, this unit currently has a strength of 42,000 spindles.

Naveena Denim Lahore (NDL)

NDL was established in Lahore, Pakistan in 2006, as a vertical facility with state-of-the-art production unit. Passionately committed to denim, NDL specializes in manufacturing premium yarn and denim fabrics. NDL’s fully integrated production facilities are powered by 2,000+ employees who produce 20 million yards and more than 47 million pounds of yarn per year.

Naveena Denim Karachi (NDM)

Established in Karachi in 2003, NDM has emerged as an esteemed name in the industry due to our extensive R&D efforts and impeccable marketing strategies. NDM is a trusted partner for some of the leading brands in the Denim World including Bershka, Zara, Pull & Bear amongst others.